7 habits of highly effective people by Stephen R. Covey

First Independence[edit]
The First Three Habits surround moving from dependence to independence (i.e., self-mastery):

1 – Be Proactive
Talks about the concept of Circle of Influence and Circle of Concern. Work from the center of your influence and constantly work to expand it. Don’t sit and wait in a reactive mode, waiting for problems to happen (Circle of Concern) before taking action.
2 – Begin with the End in Mind
Envision what you want in the future so you can work and plan towards it. Understand how people make decisions in their life. To be effective you need to act based on principles and constantly review your mission statement. Are you – right now – who you want to be? What do I have to say about myself? How do you want to be remembered? Change your life to act and be proactive according to the Habit 1. You are the programmer! Grow and stay humble.
3 – Put First Things First
Talks about difference between Leadership and Management. Leadership in the outside world begins with personal vision and personal leadership. Talks about what is important and what is urgent. Priority should be given in the following order:
1) Important and Urgent
2) Important and not Urgent
3) Not Important and Urgent
4) Not Important and not Urgent
Habit 2 says: you are the programmer. Habit 3: Write the program. Become a leader! Keep personal integrity: what you say vs what you do.

Interdependence[edit]
The next three habits talk about Interdependence (e.g., working with others):

4 – Think Win-Win
Genuine feelings for mutually beneficial solutions or agreements in your relationships. Value and respect people by understanding a “win” for all is ultimately a better long-term resolution than if only one person in the situation had gotten their way. Think Win-Win isn’t about being nice, nor is it a quick-fix technique. It is a character-based code for human interaction and collaboration.
5 – Seek First to Understand, Then to be Understood
Use empathetic listening to genuinely understand a person, which compels them to reciprocate the listening and take an open mind to being influenced by you. This creates an atmosphere of caring, and positive problem solving.
The Habit 5 is greatly embraced in the Greek philosophy represented by 3 words:
1) Ethos – your personal credibility. It’s the trust that you inspire, your Emotional Bank Account.
2) Pathos is the empathic side — it’s the alignment with the emotional trust of another person communication.
3) Logos is the logic — the reasoning part of the presentation.
The order is important: ethos, pathos, logos — your character, and your relationships, and then the logic of your presentation.
6 – Synergize
Combine the strengths of people through positive teamwork, so as to achieve goals that no one could have done alone.
Continuous Improvements[edit]
The final habit is that of continuous improvement in both the personal and interpersonal spheres of influence.

7 – Sharpen the Saw
Balance and renew your resources, energy, and health to create a sustainable, long-term, effective lifestyle. It primarily emphasizes exercise for physical renewal, good prayer (meditation, yoga, etc.) and good reading for mental renewal. It also mentions service to society for spiritual renewal.
Covey explains the “Upward Spiral” model in the sharpening the saw section. Through our conscience, along with meaningful and consistent progress, the spiral will result in growth, change, and constant improvement. In essence, one is always attempting to integrate and master the principles outlined in The 7 Habits at progressively higher levels at each iteration. Subsequent development on any habit will render a different experience and you will learn the principles with a deeper understanding. The Upward Spiral model consists of three parts: learn, commit, do. According to Covey, one must be increasingly educating the conscience in order to grow and develop on the upward spiral. The idea of renewal by education will propel one along the path of personal freedom, security, wisdom, and power.[3]

The 8th Habit[edit]
8 – Find your voice and inspire others to find theirs.

50th Law by Robert Greene and 50CENT

REALITY CAN BE RATHER HARSH. YOUR DAYS ARE NUMBERED. IT TAKES CONSTANT EFFORT TO CARVE A PLACE FOR YOURSELF IN THIS RUTHLESSLY COMPETITIVE WORLD AND HOLD ON TO IT. PEOPLE CAN BE TREACHEROUS. THEY BRING ENDLESS BATTLES INTO YOUR LIFE. YOUR TASK IS TO RESIST THE TEMPTATION TO WISH IT WERE ALL DIFFERENT; INSTEAD YOU MUST FEARLESSLY ACCEPT THESE CIRCUMSTANCES, EVEN EMBRACE THEM. BY FOCUSING YOUR ATTENTION ON WHAT IS GOING ON AROUND YOU, YOU WILL GAIN A SHARP APPRECIATION FOR WHAT MAKES SOME PEOPLE ADVANCE AND OTHERS FALL BEHIND. BY SEEING THROUGH PEOPLE’S MANIPULATIONS, YOU CAN TURN THEM AROUND. THE FIRMER YOUR GRASP ON REALITY, THE MORE POWER YOU WILL HAVE TO ALTER IT FOR YOUR PURPOSES.
THE HUSTLER’S EYE
THIS IS LIFE, NEW AND STRANGE; STRANGE, BECAUSE WE FEAR IT; NEW, BECAUSE WE HAVE KEPT OUR EYES TURNED FROM IT…. MEN ARE MEN AND LIFE IS LIFE, AND WE MUST DEAL WITH THEM AS THEY ARE; AND IF WE WANT TO CHANGE THEM, WE MUST DEAL WITH THEM IN THE FORM IN WHICH THEY EXIST.
– Richard Wright
WHEN YOU WORK FOR OTHERS, YOU ARE AT THEIR MERCY. THEY OWN YOUR WORK; THEY OWN YOU. YOUR CREATIVE SPIRIT IS SQUASHED. WHAT KEEPS YOU IN SUCH POSITIONS IS A FEAR OF HAVING TO SINK OR SWIM ON YOUR OWN. INSTEAD YOU SHOULD HAVE A GREATER FEAR OF WHAT WILL HAPPEN TO YOU IF YOU REMAIN DEPENDENT ON OTHERS FOR POWER. YOUR GOAL IN EVERY MANEUVER IN LIFE MUST BE OWNERSHIP, WORKING THE CORNER FOR YOURSELF. WHEN IT IS YOURS, IT IS YOURS TO LOSE—YOU ARE MORE MOTIVATED, MORE CREATIVE, MORE ALIVE. THE ULTIMATE POWER IN LIFE IS TO BE COMPLETELY SELF-RELIANT, COMPLETELY YOURSELF.
THE HUSTLER’S EMPIRE
HUMAN NATURE IS SO CONSTITUTED, THAT IT CANNOT HONOR A HELPLESS MAN, ALTHOUGH IT CAN PITY HIM; AND EVEN THIS IT CANNOT DO LONG, IF THE SIGNS OF POWER DO NOT ARISE.
– Frederick Douglass
Every negative situation contains the possibility for something positive, an opportunity. It is how you look at it that matters. Your lack of resources can be an advantage, forcing you to be more inventive with the little that you have. Losing a battle can allow you to frame yourself as the sympathetic underdog. Do not let fears make you wait for a better moment or become conservative. If there are circumstances you cannot control, make the best of them. It is the ultimate alchemy to transform all such negatives into advantages and power.
Hood Alchemy
If one is continually surviving the worst that life can bring one eventually ceases to be controlled by a fear of what life can bring. – James Baldwin
In the present there is constant change and so much we cannot control. If you try to micromanage it all, you lose even greater control in the long run. The answer is to let go and move with the chaos that presents itself to you – from within it, you will find endless opportunities that elude most people. Don’t give others the chance to pin you down; keep moving and changing your appearances to fit the environment. If you encounter walls or boundaries, slip around them. Do not let anything disrupt your flow.
You will always find yourself among the aggressive and the passive-aggressive who seek to harm you in some way. You must get over any general fears you have of confronting people or you will find it extremely difficult to assert yourself in the face of those who are more cunning and ruthless. Before it is too late you must master the art of knowing when and how to be bad – using deception, manipulation and outright force at the appropriate moments. Everyone operates with a flexible morality when it comes to their self-interest – you are simply making this more conscious and effective.
In any group, the person on top consciously or unconsciously sets the tone. If leaders are fearful, hesitant to take any risks, or overly concerned for their ego and reputation, then this invariably filters its way through the entire group and makes effective action impossible. Complaining and haranguing people to work harder has a counterproductive effect. You must adopt the opposite style: imbue your troops with the proper spirit through your actions, not words. They see you working harder than anyone, holding yourself to the highest standards, taking risks with confidence, and making tough decisions. This inspires and binds the group together. In these democratic times, you must practice what you preach.
Most people think first of what they want to express or make, then find the audience for their idea. You must work the opposite angle, thinking first of the public. You need to keep your focus on their changing needs, the trends that are washing through them. beginning with their demand, you create the appropriate supply. Do not be afraid of people’s criticisms – without such feedback your work will be too personal and delusional. You must maintain as close a relationship to your environment as possible, getting an inside “feel” for what is happening around you. Never lose touch with your base.
The fools in life want things fast and easy – money, success, attention. Boredom is their great enemy and fear. Whatever they manage to get slips through their hands as fast as it comes in. You, on the other hand, want to outlast your rivals. You are building the foundation for something that can continue to expand. To make this happen, you will have to serve an apprenticeship. You must learn early on to endure the hours of practice and drudgery, knowing that in the end all of that time will translate into a higher pleasure – mastery of a craft and of yourself. Your goal is to reach the ultimate skill level – an intuitive feel for what must come next.
Your sense of who you are will determine your actions and what you end up getting in life. If you see your reach as limited, that you are mostly helpless in the face of so many difficulties, that it is best to keep your ambitions low, then you will receive the little that you expect. knowing this dynamic, you must train yourself for the opposite – ask for more, aim high, and believe that you are destined for something great. Your sense of self-worth comes from you alone – never the opinion of others. With a rising confidence in your abilities, you will take risks that will increase your chances of success. People follow those who know where they are going, so cultivate an air of certainty and boldness.
In the face of our inevitable mortality we can do one of two things. we can attempt to avoid the thought at all costs, clinging to the illusion that we have all the time in the world. Or we can confront this reality, accept and even embrace it, converting our consciousness of death into something positive and active. In adopting such a fearless philosophy, we gain a sense of proportion, become able to separate what is petty from what is truly important. Knowing our days to be numbered, we have a sense of urgency and mission. We can appreciate life all the more for its impermanence. If we can overcome the fear of death, then there is nothing left to fear.

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes

1 Time Management Secrets Of Billionaires

2 Instituting Higher Standards And Regular Training

3 Executing Effective Methods

4 Becoming A Brilliant Strategist

5 Hiring Superstars

6 The High Art Of Getting The Best Buyers

7 The Seven Musts Of Marketing

8 The Eyes Have It

9 The Nitty-Gritty Of Getting The Best Buyers

10 Sales Skills

11 Follow Up And Client Bondling Skills

12 All Systems Go

Marketing Metrics: The Manager’s Guide To Measuring Marketing Performance by Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein

1 Introduction

2 SHARE OF HEARTS, MINDS, AND MARKETS
3 MARGINS AND PROFITS
4 PRODUCT AND PORTFOLIO MANAGEMENT
5 CUSTOMER PROFITABILITY
6 SALES FORCE AND CHANNEL MANAGEMENT
7 PRICING STRATEGY
8 PROMOTION
9 ADVERTISING METRICS
10 ONLINE, EMAIL, AND MOBILE METRICS
11 MARKETING AND FINANCE

 

 

 

 

 

 

1 Introduction

2 SHARE OF HEARTS, MINDS, AND MARKETS
             2.4 – 2.6 Decomposition Of Market Share
3 MARGINS AND PROFITS
4 PRODUCT AND PORTFOLIO MANAGEMENT
5 CUSTOMER PROFITABILITY
6 SALES FORCE AND CHANNEL MANAGEMENT
7 PRICING STRATEGY
8 PROMOTION
9 ADVERTISING METRICS
10 ONLINE, EMAIL, AND MOBILE METRICS
11 MARKETING AND FINANCE