1 Time Management Secrets Of Billionaires
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Marketing Metrics: The Manager’s Guide To Measuring Marketing Performance by Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein
1 Introduction
2 SHARE OF HEARTS, MINDS, AND MARKETS
3 MARGINS AND PROFITS
4 PRODUCT AND PORTFOLIO MANAGEMENT
5 CUSTOMER PROFITABILITY
6 SALES FORCE AND CHANNEL MANAGEMENT
7 PRICING STRATEGY
8 PROMOTION
9 ADVERTISING METRICS
10 ONLINE, EMAIL, AND MOBILE METRICS
11 MARKETING AND FINANCE
1 Introduction
2 SHARE OF HEARTS, MINDS, AND MARKETS
2.4 – 2.6 Decomposition Of Market Share
3 MARGINS AND PROFITS
4 PRODUCT AND PORTFOLIO MANAGEMENT
5 CUSTOMER PROFITABILITY
6 SALES FORCE AND CHANNEL MANAGEMENT
7 PRICING STRATEGY
8 PROMOTION
9 ADVERTISING METRICS
10 ONLINE, EMAIL, AND MOBILE METRICS
11 MARKETING AND FINANCE
Ixtlan Capital Inc. 