Ixtlan Capital Inc.

PART I: MAXIMIZING WHAT YOU HAVE

Chapter 1: YOUR FLIGHT PLAN

Where You’re Headed – Understanding the Big Picture

Chapter 2: GREAT EXPECTATIONS

The Art of Becoming Unbeatable

Chapter 3: HOW CAN YOU GO FORWARD IF YOU DON’T KNOW WHICH WAY YOU’RE FACING?

Your Current Business Strengths and Weaknesses

Chapter 4: YOUR BUSINESS SOUL – THE STRATEGY OF PREEMINENCE

How to Philosophically Approach Clients and Colleagues

Chapter 5: BREAK EVEN TODAY, BREAK THE BANK TOMORROW

Calculating the Lifetime Value of a Client

Chapter 6: VIVE LA DIFFERENCE

Developing a Unique Selling Proposition

Chapter 7: MAKE ‘EM AN OFFER THEY CAN’T REFUSE

Risk Reversal – Eliminating the Number One Obstacle to Buying

Chapter 8: WOULD YOU LIKE THE LEFT SHOE, TOO?

Increasing Client Satisfaction and Transaction Value

Chapter 9: HOW TO NEVER FALL OFF A CLIFF

Testing to Guarantee the Highest Results and Lowest Risk

PART II: MULTIPLYING YOUR MAXIMUM

Chapter 10: WITH A LITTLE HELP FROM MY FRIENDS

Benefiting Through Host-Beneficiary Relationships

Chapter 11: SOMEONE YOU SHOULD MEET

Creating a Formal Referral System

Chapter 12: THE PRODIGAL CLIENT

Reactivating Past Clients and Relationships

Chapter 13: YOUR 10,000 PERSON SALES DEPARTMENT

Gaining Clients with Sales Letters and the Written Word

Chapter 14: FISH WHERE THE FISH ARE

Targeting High Quality Prospects

Chapter 15: WATSON, COME HERE, I NEED YOU

Gaining Clients over the Telephone

Chapter 16: BIG PROFITS.COM

Selling on the Internet

Chapter 17: MANHATTAN FOR $29 WORTH OF BEADS

Barter – Leveraging Your Product or Service as Cash

Chapter 18: LEAVE A MESSAGE AFTER THE BEEP

Communicating with People Who Create Your Wealth

Chapter 19: SOMEWHERE OVER THE RAINBOW

Establishing and Reaching Your Goal

Chapter 20: YOUR NEVER ENDING SUCCESS

Getting the Most, Day after Day, Year after Year

Chapter 21: YOU ARE RICHER THAN YOU THINK

Your Definition of Success

Ixtlan Capital Inc.

Business Development & Growth

2 Are You Stuck Losing Out to the Competition?

1 Is Your Business Stuck?

Getting Everything You Can Out of All You’ve Got: 21 Ways by Jay Abraham

Chapter 21: YOU ARE RICHER THAN YOU THINK. Your Definition of Success

Chapter 20: YOUR NEVER ENDING SUCCESS. Getting the Most, Day after Day, Year after Year

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