1. The Law of Leadership: It’s better to be first to market, than to wait for a better product.
2. The Law of the Category: If you aren’t the first in a category, create a new category you can be first in.
3. The Law of the Mind: It’s better to be first in the consumers’ minds, than to be first to market.
4. The Law of Perception: Marketing is a battle of perceptions, not products.
5. The Law of Focus: A key to marketing success is to own a word in the prospect’s mind.
6. The Law of Exclusivity: No two companies can own the same word in the prospect’s mind.
7. The Law of the Ladder: Your strategy depends on the rung of the ladder that you occupy.
8. The Law of Duality: In the long run, all market battles finally come down to 2 key players.
9. The Law of the Opposite: If you’re going for the 2nd spot, your strategy is defined by the leader.
10. The Law of Division: Gradually, a category will split into more categories.
11. The Law of Perspective: Marketing results are only visible after a long time.
12. The Law of Line Extensions: It’s tempting to extend the equity of a successful brand into new areas.
13. The Law of Sacrifice: To be successful, you must give up something.
14. The Law of Attributes: There’s an effective, opposite attribute to counter every attribute.
15. The Law of Candor: If you admit to a negative, your prospects will treat it positively.
16. The Law of Singularity: There’s always one bold move that can bring massive success.
17. The Law of Unpredictability: Since you don’t write your competitor’s plans, you can’t predict the future.
18. The Law of Success: Success breeds arrogance, which breeds failure.
19. The Law of Failure: Failure is inevitable; expect and accept it.
20. The Law of Hype: What’s reported in the press is often the opposite of reality.
21. The Law of Acceleration: Successful marketing is built on trends, not fads.
2. The Law of the Category: If you aren’t the first in a category, create a new category you can be first in.
3. The Law of the Mind: It’s better to be first in the consumers’ minds, than to be first to market.
4. The Law of Perception: Marketing is a battle of perceptions, not products.
5. The Law of Focus: A key to marketing success is to own a word in the prospect’s mind.
6. The Law of Exclusivity: No two companies can own the same word in the prospect’s mind.
7. The Law of the Ladder: Your strategy depends on the rung of the ladder that you occupy.
8. The Law of Duality: In the long run, all market battles finally come down to 2 key players.
9. The Law of the Opposite: If you’re going for the 2nd spot, your strategy is defined by the leader.
10. The Law of Division: Gradually, a category will split into more categories.
11. The Law of Perspective: Marketing results are only visible after a long time.
12. The Law of Line Extensions: It’s tempting to extend the equity of a successful brand into new areas.
13. The Law of Sacrifice: To be successful, you must give up something.
14. The Law of Attributes: There’s an effective, opposite attribute to counter every attribute.
15. The Law of Candor: If you admit to a negative, your prospects will treat it positively.
16. The Law of Singularity: There’s always one bold move that can bring massive success.
17. The Law of Unpredictability: Since you don’t write your competitor’s plans, you can’t predict the future.
18. The Law of Success: Success breeds arrogance, which breeds failure.
19. The Law of Failure: Failure is inevitable; expect and accept it.
20. The Law of Hype: What’s reported in the press is often the opposite of reality.
21. The Law of Acceleration: Successful marketing is built on trends, not fads.
22. The Law of Resources: To get an idea to take off, you need adequate funding.
Ixtlan Capital Inc. 